Site Process

What goes into a successful website?

Our team blends UX design with functionality and speed. Our goals are to represent what our clients offer within 2 seconds upon entry of the website, and offer an enhanced user experience that leads to a point of conversion backed with data that shows results.

The MEC team is quick to execute our campaigns beautifully, even when we have a hard time visualizing them. But more importantly, they stay ahead of curve with marketing and technical web trends—keeping us moving and improving!

Philip ScudderVice President, Director of Marketing, Hy-Line Cruises

Competitor Analysis

Every client relationship begins with an analysis of the digital assets, strengths, weaknesses, clear communications on what your brand offers and how your brand measures up to the competition.

Sitemap Architecture

Sitemap Architecture is like the blueprint of building a home.  It is critical to the user experience (UX) of your website. Ensuring that your content is properly organized and that key conversion pages are easy to find and/or easily visible in an enticing way are essential parts of the web design process.

UX Design

The homepage of your website is the most viewed page of your entire site and how it is presented will determine whether a visitor is going to continue to explore or leave your site.  Ensuring that your homepage is professionally designed is so critical that even minor changes can impact your overall conversion rates.  

Content Development

Our developers work to ensure your website meets all website industry standards and is properly optimized for every device. Our content managers work to ensure that all aspects of your content are professionally optimized for search using the best SEO content practices.

SEO Optimization

Basic SEO (search engine optimization) is done once your new website is ready to go live. We will optimize the caching engine and run performance tracking to ensure your website loads quickly. Page speed is a major ranking factor, and we make sure yours is fast.  Additionally, your sitemap is submitted to all search engines as part of our launch protocol.

Hosting & Maintenance

Our WordPress-optimized server dramatically increases site speed compared to generic hosting companies. It comes loaded with security features that are crucial to having a web presence online.

Something else on your mind?

We work with businesses of all sizes and fully understand that every business has unique needs.  Additionally, we have a technology partner company that offers custom solutions for programming, APP development, and AI (Artificial Intelligence ie: ALEXA).  We offer a free half-hour consultation and intake call.  We are based on Nantucket Island but work with clients and associates far beyond our shores. Reach out to us in the form below.  We will get back to you the next business day (or sooner).

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