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It is an ongoing strategy.

Remember, SEO is a never-ending process,” says Jason Bayless, Owner of, a website which tracks and ranks the efficacy and service of many of the nation’s leading SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works. Don’t let your competitors outmaneuver you by ignoring this valuable tool for your business.”

Jason Bayless, Owner of

Compared to the costs associated with other forms of digital marketing, advertising, social media marketing, or purchasing leads for an email marketing program, Search Engine Optimization (SEO) provides fairly good ROI. While Pay Per Click (PPC) may drive more revenue and social media may be more important for your image brand, your organic SEO remains the bedrock of your online presence. This is not a one-time campaign; this is investing in your company’s growth.

I say this all the time to clients, technology changes as fast a shifting sands on the coasts. With each and every update to its search algorithm, Google and other engines change the way they look at websites. In order to compete, you need to be on the top of that wave.

Approximately 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase.

Web users are now using multiple devices when researching online. If your site is not mobile friendly or using abandoned checkout technologies, you will most likely lose that potential customer to your competition.

Our tech partner company, Rogue Wave Strategies, offers packaged services tailored to your business goals. Reach out to us, and let’s set up a time to talk.

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