It is an on-going strategy.
”“Remember, SEO is a never-ending process,” says Jason Bayless, Owner of BestSeoCompanies.com, a website which tracks and ranks the efficacy and service of many of the nation’s leading SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works. Don’t let your competitors out maneuver you by ignoring this valuable tool for your business. ”Jason Bayless, Owner of BestSeoCompanies.com
Compared to the costs associated with other forms of digital marketing, advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image brand, your organic SEO remains a bedrock of your online presence. Let’s be clear folks, this is not a one time campaign, this is investing in your company’s growth.
I say this all the time to clients, technology changes as fast a shifting sands on the coasts. With each and every update to its search algorithm, Google and other engines change the way they look at websites. In order to compete, you need to be on the top of that wave.
Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase.
Web users are now using multiple devices when researching online. If your site is not mobile friendly, or using abandoned checkout technologies, you will most likely will loose that potential customer to your competition.
Our tech partner company, Rogue Wave Strategies, offer packaged services curtailed to your business goals. Reach out to us, and let’s set up a time to talk.