Print media is one of the oldest and basic forms of mass communication. It includes newspapers, weeklies, magazines, monthlies, and other forms of printed journals.
The contribution of print media in providing information and transfer of knowledge is remarkable. Even after the advent of electronic media, print media has not lost its charm or relevance. Print media has the advantage of making a longer impact on the minds of the reader. When it’s well designed and written, it is kept on the bookshelves as literary and visual treasures.
Point to Consider in Print
Changing times: March 2020
Mind’s Eye Communications introduced the QR code to a number of clients in 2010. While clients were fascinated with the technology’s ability, it was not widely popular with users in New England until COVID arrived. Now, QR codes can be seen everywhere, including TV screens—because times have changed. This change gives print media and campaigns a new advantage of collecting data behavior more than ever before. This is an important part of any communications strategy moving forward.