A brand promise is not a slogan or a headline, it's the vision of the company leaders combined with the backbone of a well trained and empowered staff.

The Client:
Nantucket Bank, a division of Sovereign Bank 

The Challenge:
Nantucket Bank asked Mind’s Eye Communications (MEC) to create a new public relations campaign that relayed their slogan “We’re here for you!”

Our Solution:
MEC developed a series of ads that showed various levels of bank staff from upper management to tellers out from behind the desk and being playfully involved with the community, showing how they are “here for you”. The branding campaign’s message was consistently repeated in product development and multimedia.

The Results:
Nantucket Bank cemented the market share and was the number one financial institution on Nantucket Island between 1999-2008.

Deliverables
  • Ad Design
  • Copywriting
  • Photography
  • Product Development
  • Strategy
Awards & Mentions
  • Best Community Campaign
  • Best Promo
Year

1997-2008