A brand promise is not a slogan or a headline, it's the vision of the company leaders combined with the backbone of a well trained and empowered staff.
Nantucket Bank, a division of Sovereign Bank
Nantucket Bank asked Mind’s Eye Communications (MEC) to create a new public relations campaign that relayed their slogan “We’re here for you!”
MEC developed a series of ads that showed various levels of bank staff from upper management to tellers out from behind the desk and being playfully involved with the community, showing how they are “here for you”. The branding campaign’s message was consistently repeated in product development and multimedia.
Nantucket Bank cemented the market share and was the number one financial institution on Nantucket Island between 1999-2008.
- Ad Design
- Product Development
Awards & Mentions
- Best Community Campaign
- Best Promo