“…branding is your fundamental promise of whom you serve, how you make them feel, and what’s different about how you deliver. Marketing is how you get this message out there once you have defined it”
ReMain Nantucket contracted with Mind’s Eye Communications (MEC) to produce an awareness campaign on recycling, sustainability, and environmental issues. At that time, there was no information found on web searches.
MEC conducted an extensive research analysis to determine search phrases online for recycling and environment resources. We recommended that a website and social media channels be established to serve as the core hub for resources relating to recycling, sustainability, and the environment relating to Nantucket. Additionally, we produced a branding campaign consisting primarily of digital ads, with select print ads and promotional products.