The Client:
Nantucket Energy

The Challenge:
Nantucket Energy asked Mind’s Eye Communications (MEC) to create a new logo design and branding campaigns that relayed their slogan “Propane your way”.

Our Solution:
We developed the initial logo, stationery, brochures, promotions, propane truck graphics, the website, and the social media channels. The branding campaign’s message was consistently repeated in product development, multimedia, and advertising.

In 2016, MEC created the hashtag “#ShareTheNantucketEnergy”. This was the introduction to a goodwill campaign concept: a percentage of gas tank sales were donated to the client’s choice of local non-profits. Weaving this campaign along with propane safety tips and grilling receipts on social media increased social followers and database.

The Results:
Nantucket Energy is considered to be one of the top service providers in the propane industry on the island and has had steady growth over the last decade.

Deliverables
  • Ad Design Series
  • Copywriting
  • Photography
  • Logo Design
  • Truck Graphics
  • Website Design
  • Social Media Management
Year

2008-2018