During its start-up phase, Nantucket Energy requested Mind’s Eye Communications (MEC) to create a new logo design and branding campaigns that relayed their slogan “Propane your way”.
We developed the brand look including logo, stationery, brochures, promotions, propane truck graphics, website, and social media channels. The branding campaign’s message was consistently repeated in product development, multimedia, and advertising.
MEC created the hashtag “#ShareTheNantucketEnergy” as part of a goodwill campaign. Nantucket Energy is known as one of the top service providers in the propane industry on the island and has had steady growth over the last decade.