“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Goal:
Nantucket Community Television (NCTV) requested assistance from Mind’s Eye Communications (MEC) to produce a new website. The website at that time consisted of two pages and lacked the necessary content to fully explain what this brand offered. Further, there was little to no brand awareness as a community TV station, a/k/a PEG station.
Nantucket Community Television (NCTV) requested assistance from Mind’s Eye Communications (MEC) to produce a new website. The website at that time consisted of two pages and lacked the necessary content to fully explain what this brand offered. Further, there was little to no brand awareness as a community TV station, a/k/a PEG station.
Results:
MEC conducted extensive research on what PEG stations provide to other communities throughout the United States and began developing content to present as a brand strategy. The new website launched on time and below the estimated budget cost. The following year, NCTV contracted with MEC to provide development and marketing services (2018-2021). NCTV has achieved brand recognition and has played a crucial role in community communications year-round.
- Brand Design Strategy
- Ad Design Series
- Copywriting
- Graphic Design
- Brand Product Development
- Design & Layout Annual Reports and Program Books
- Website Development
- Social Media Development
- Database Development
- Multimedia Promotions
Year
2017-2021
