Marketing in the 21st Century
Everything is trackable in the digital world.
Also sometimes referred to as “inbound” marketing. This is not to say we are completely “geeked out”. While technology is a great asset for any business, we emphasize on the branding practice first, thus combining the best of both worlds. What is inbound marketing, you may ask? It is the practice of using a combination digital methods in communication campaigns: Social Media, Content Development, Search Engine Optimization, ROI Analysis and Lead Nurturing Campaigns. Inbound marketing will help your company be heard by inviting high-quality leads. It will provide them with valuable content which is the perfect opportunity to create a long-lasting relationship with your customers.Learn more on Digital Marketing
You have 2.5 seconds to arrest someone’s attention and then peak their interest!
Don’t lock your budget into traditional advertising. While print ads, direct mail, radio and TV commercials still hold value (when executed professionally), businesses today cannot afford to settle for traditional marketing and advertising.
Your website is a key to the “hub” that serves as a 24/7 representation of your business. The website is the core to all aspects of Inbound Marketing. The competition is accelerating – don’t just let your website sit out there in the world wide web without inbound marketing. “In 2013 alone, the web has grown by more than one third: from about 630 million websites at the start of the year to over 850 million by December 2013 (of which 180 million were active).” Source.
Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Source.
And that’s just the tip of the iceberg! These stats will continue to grow at a rate of 30-40% as of Sept. 2014. Need some help navigating all this? Click below to get a free marketing grade as your baseline and see how we can help.Show me my marketing grade!