A brand promise is not a slogan or a headline, it's the vision of the company leaders combined with the backbone of a well trained and empowered staff.
Hy-Line’s competition was in the lead offering lower price fares to the islands of Nantucket and Martha’s Vineyard. They needed a branding strategy at the beginning of the 2009 recession. MEC was to develop brand awareness campaigns that included all aspects of print, digital, web, and broadcast TV. Brand assets were revised and/or developed such as APP development, social media campaigns, and website enhancements.
Mind’s Eye Communications’ (MEC) solution was to promote the brand’s slogan “Setting the Standard” and develop clear brand pillars tied to their vision, mission, value proposition, and a goodwill campaign that appealed to the year-round community of Nantucket as well as travelers to both Nantucket and Martha’s Vineyard.
Hy-Line Cruises experienced significantly increased site traffic and overall company growth:
+35% Conversion increase YOY
+63% Organic search increase YOY
+40% Social media increase YOY
– 16% Decreased bounce rate YOY
- Ad Series Design in Print and Digital
- Logo Treatment Modification
- Good Will Program Development
- Brand Strategy
- Published Interactive PDF’s
- Social Media Campaigns
- Web Design & Development
- Commercials & Multimedia
Awards & Mentions
- Published as Successful Brand Strategy in HubSpot Case Study