“Branding is the art of differentiation” -David Brier
Overview:
artsNantucket is an annual guide product that was developed by MEC between 1997 and 2016. It was co-founded by Jack Weinhold and Arlene O’Reilly. In 2005, O’Reilly bought out Weinhold as a partner to have 100% ownership, under the umbrella of MEC. The MEC team advanced the print guide into the digital world.
artsNantucket is an annual guide product that was developed by MEC between 1997 and 2016. It was co-founded by Jack Weinhold and Arlene O’Reilly. In 2005, O’Reilly bought out Weinhold as a partner to have 100% ownership, under the umbrella of MEC. The MEC team advanced the print guide into the digital world.
Results:
artsNantucket was known as the “art bible of Nantucket.” MEC specialized in art photography and color management to represent the artwork shown in print. artsnantucket.com was established in 2004 and was complimented by the artN APP. The last guide edition was published in 2016 after a sustainability analysis showed that change was required. New plans are underway in 2022-2023 to evolve this brand using new technologies. Stay tuned!
- Logo Design
- Ad Design 80% of ads shown in artsNantucket
- Design and Layout of 96+ Page Guidebook
- Prepress Print Management of Guidebook
- Photography of Art Work
- Color Management of all imaging using ICC press profiles
- Database Management
- Inbound Marketing Management Ad Sales
- Multimedia Promotions
- Email Marketing
- Digital Publishing
- Strategy
- Social Media Management
- Website Design and Management
- APP Design and Management
Years
1997-2016
Below is a small example of artsNantucket publications. To date, there are nineteen print editions in total.