Tech Site Management

By SEO, Technology, Web Tech Service + Hosting No Comments

Top 5 Reasons To Update Your Website

Do you take care of your car and get a tune-up every 10,000 miles? Do you go to the doctor at least once a year for a checkup? Do you have cable or satellite TV that automatically updates itself? 

How about your computer system?  If you are a business owner, you must, must, must include your website in a maintenance plan. Your business is important to you, and you would like it to be a value to your customers too. I’ve always said, “Websites are your virtual core representative and should make money while you sleep. No employee can do that.”

Here are the top 5 reasons to have a website technical maintenance plan:

  1.  Software Updates and Programming.  Custom built websites always have third-party software integrated using applications. When these applications are updated by the developers they can become dysfunctional or incompatible with your website if it’s not technically updated. As we all know, technology is not perfect. Meaning, when you perform a technical update on a website, be aware that applications that are implemented within the site can likewise become dysfunctional or incompatible if the applications have not been updated.  Do not think that you only have to push a button and it will all work, that is not the case.
  2. Content. If you don’t update content on your website, eventually it will decline in the search engine rankings. Search engines regard websites with recent, new content as the key to web users. Your content might be stellar, but if it’s the same content as it was three years ago, then search engines crawlers could pass over it searching for newer, key content that your competitors are using.
  3. Security. Websites and social media accounts getting hacked are becoming more and more frequent. Security flaws can rear their ugly heads on any website, new or old, but the likelihood of security flaws affecting an older website is much greater as it relies on older less secure coding and technology.
  4. Load Times. Often, when a tech developer is performing a technical update on a website, he/she needs to check the speed of the site. First, to make sure it did not slow down and if its performance is lacking, they need to customize programming.  When all programming is good, often the site speed will increase matching the newer technical features becoming available.
  5. User Experience. If your site is not designed to meet the expectations of new customers, then you will lose them. Simply put, today’s digital culture has high exceptions and you will lose respect for your brand if you look like Broadway with ads all over the place, or it looks like it was designed it five years ago. Including new design features as well as unique content is required along with knowing what is the industry’s standard practice.

If you are a small business or DBA, and have a small budget, I recommend using template style website services like Squarespace or Wix. Both are fairly reasonable in price and provide basic web services. The downside is that support is not immediate. When a site “goes down” you just have to sit tight and trust it will come back online. You are also restricted in terms of add-on aspects.

For competitive businesses that need to get a human on the phone when you have an issue or question, let’s talk.

Our tech partner company Rogue Wave Strategies offers Hosting and Website Technical Service Plans. Prices vary for non-profits and e-commerce sites, and by the volume of the site.

Claim your free website audit.

New England, New York, and Washington DC businesses can claim a free website audit & 30-minute review call.
Artificial Intelligence - Alexa

AI – Alexa

By AI / Artificial Intelligence, Technology No Comments

Alexa helps you stay connected to the news and answers to your questions quickly.

We personally love her!

Alexa is Amazon’s cloud-based voice service and the brain behind tens of millions of devices including the Echo family of devices, FireTV, Fire Tablet, for starters.

Our tech partner company, Rogue Wave Strategies, is a group of experienced designers and developers that includes using the Alexa Skills Kit (ASK) in their tool bag. With ASK, our clients can leverage Amazon’s knowledge in voice design to engage with their customers on an entirely new and innovative way. Reimagine your customer experience and reach customers where they are.

Interested? Reach out to us for a brief overview of how we can help.

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    GDPR Compliant – What?

    By Technology, Web Policies No Comments

    It doesn’t matter why people are giving you their data, it only matters that you collect such data. Clients donating you money through a crowdfunding campaign are still vulnerable and are protected by the GDPR. As to the newsletters that you will be sending them, you need to ask for their explicit and separate consent. – Siteground.

    The countdown is on for General Data Protection Regulation (GDPR) Compliance with the deadline May 25, 2018.  Well, we don’t sell anything to the European Union… do we have to worry, probably not. But, since we can’t say in all honesty, we are not concerned at ALL about privacy laws,  we are going to work on our terms and policies. Stay tuned for that. But do read on…

    So, how does this affect American businesses? According to MARTECH Today: Recognizing that data can travel well beyond the borders of the EU, GDPR provides protection to EU citizens no matter where their data travels. This means that any company, anywhere, that has a database that includes EU citizens is bound by its rules. Businesses of all sizes are affected — from micro to multinational. No one is exemptIn order to comply, American companies can either block EU users altogether (an impossible choice for a multinational brand) or have processes in place to ensure compliance.

    What does this all mean to small American businesses?  This topic has so many moving parts its hard to find the time to keep up with it all.  But it’s clear that as we continue to move forward with global commerce and digital interaction—all  thanks to technology— businesses that have an online presence need a to keep up.   Playing on the big, digital field requires us to continue to learn, expand, communicate and be responsible.

    My associates and I always wondered why people were  not outraged that our information is so much a cyber risk every second.  Furthermore, over recent years large corporations have taken many, many months to announce data breaches.  Why is it ok and common practice for our personal information to be handed over to the highest bidders all in the name of “profiling”? Hmm.  Maybe that was an oversight, maybe not.

    Policies and Terms of Use for websites should be reviewed by your company legal team.  And, for the sake of your company’s brand, consider this:  1)  treat  your customers data as if it were your child’s,  2) develop policies and terms of use if your company does not have them in place already,  3) establish protocols for your brand in the event of a breach, 4) educate your staff on the standards being established that protects consumers, 5) have professionals oversee and coach your staff to manage your company data for quality (not quantity) and security, beyond the 3rd party softwares you are using, 6) last but not least, do not underestimate cyber security.

    To learn more about GDPR, and the data trending, below are resources I recommend.

    Forbes Magazine     Yes, The GDPR Will Affect Your U.S.-Based Business

    HubSpot    The GDPR will come into force in May 2018. Are you ready?

    MARTECH Today   Questions Remain About GDPR enforcement in the US as the compliance deadline inches closer...

    If you have further questions, please contact us.