Category

SEO

MindsEye Moon

Listings Builder

By | Business Development, Listings Builders, SEO

Get found. Generate traffic. Grow revenue.
Wondering how to show up online? Kick-start your online presence, or correct your online listings!

Establish accurate business listings and appear in more places across the web. Packed with three powerful presence management tools—Listing Sync, Listing Distribution, and My Listing—this is the most comprehensive business listing solution on the market.

Listing Sync: Quickly establish accurate business listings on dozens of reputable sites. Plus, sync to Google My Business, Facebook, and Twitter for no additional charge.

Listing Distribution: Build accurate business listings on the four major data aggregators—Factual, Acxiom, Infogroup, and Neustar Localeze. These aggregators are referenced by over 300 websites.

My Listing: Create a mobile-responsive business listing that is optimized for local search.

Google Insights: Understand how your business is performing on Google Search and Maps. Google Insights in Listing Builder that provides a valuable glimpse into your customer’s activities.

Tech Site Management

By | SEO, Technology, Web Tech Service + Hosting | No Comments

Top 5 Reasons To Update Your Website

Do you take care of your car and get a tune-up every 10,000 miles? Do you go to the doctor at least once a year for a checkup? Do you have cable or satellite TV that automatically updates itself? 

How about your computer system?  If you are a business owner, you must, must, must include your website in a maintenance plan. Your business is important to you, and you would like it to be a value to your customers too. I’ve always said, “Websites are your virtual core representative and should make money while you sleep. No employee can do that.”

Here are the top 5 reasons to have a website technical maintenance plan:

  1.  Software Updates and Programming.  Custom built websites always have third-party software integrated using applications. When these applications are updated by the developers they can become dysfunctional or incompatible with your website if it’s not technically updated. As we all know, technology is not perfect. Meaning, when you perform a technical update on a website, be aware that applications that are implemented within the site can likewise become dysfunctional or incompatible if the applications have not been updated.  Do not think that you only have to push a button and it will all work, that is not the case.
  2. Content. If you don’t update content on your website, eventually it will decline in the search engine rankings. Search engines regard websites with recent, new content as the key to web users. Your content might be stellar, but if it’s the same content as it was three years ago, then search engines crawlers could pass over it searching for newer, key content that your competitors are using.
  3. Security. Websites and social media accounts getting hacked are becoming more and more frequent. Security flaws can rear their ugly heads on any website, new or old, but the likelihood of security flaws affecting an older website is much greater as it relies on older less secure coding and technology.
  4. Load Times. Often, when a tech developer is performing a technical update on a website, he/she needs to check the speed of the site. First, to make sure it did not slow down and if its performance is lacking, they need to customize programming.  When all programming is good, often the site speed will increase matching the newer technical features becoming available.
  5. User Experience. If your site is not designed to meet the expectations of new customers, then you will lose them. Simply put, today’s digital culture has high exceptions and you will lose respect for your brand if you look like Broadway with ads all over the place, or it looks like it was designed it five years ago. Including new design features as well as unique content is required along with knowing what is the industry’s standard practice.

If you are a small business or DBA, and have a small budget, I recommend using template style website services like Squarespace or Wix. Both are fairly reasonable in price and provide basic web services. The downside is that support is not immediate. When a site “goes down” you just have to sit tight and trust it will come back online. You are also restricted in terms of add-on aspects.

For competitive businesses that need to get a human on the phone when you have an issue or question, let’s talk.

Our tech partner company Rogue Wave Strategies offers Hosting and Website Technical Service Plans. Prices vary for non-profits and e-commerce sites, and by the volume of the site.

Claim your free website audit.

New England, New York, and Washington DC businesses can claim a free website audit & 30-minute review call.

Business Analytics

By | Analytics, Digital Marketing, SEO | No Comments

… I heard an analytics programming hack who could barely communicate claim that his specialty was data storytelling. I nearly spit out my club soda.
The concept of data storytelling is a fine example of the language gap between executives and the analytics community. Many analytics professionals equate “data storytelling” with data visualization. In other words, graphs. When an executive asks for “the story,” that means a brief explanation, in words, perhaps with pictures."

Meta S. Brown, Forbes Magazine

Reviewing your business analytics once a quarter with your marketing team to review how your PPC ads performed is really just the tip of the iceberg. There is a missing link between business executives, the creative team, and the analytics team.

I had a first-hand experience recently at a business conference workshop for non-profits. The speaker was stating multiple points on the importance of using data analytics, as part of the decision making process. Looking around the room, most of the attendees were in their 50’s – 60’s, with a sprinkle of millennials. The mature audience was interested in what he was saying and we ended up talking in small groups. In our group, we had an under 40 analyst, who was very skilled at talking-up her knowledge of data analytics, attempting to combine this with the trending keyword “storytelling.” The executive sitting next to me was not impressed. I recognized that the analysts attempt to dazzle our group with her brilliance (or baffle them with bull), was ineffective at best.  If that were a sales pitch, she was more interested in hearing her self talk rather than listening to what the group level of knowledge was, furthermore completely missed the boat at understanding who else she was sitting with.

Personally, I really respect the analysts on our team. They make our jobs easier overall. I compare us to the TV show CSI—it’s all about very cool geeks trained in forensics teamed up with investigators that understand human behavior and specialize in crime opposition. These types are a perfect match for storytelling. 

My point is, cultural society has changed so much and continues to constantly do so that we’re all communicating digitally. So the question is: how can you not pay attention to your business analytics? 

I had one client who we were working with for a little over a year, and she brought to my attention that her analytics flatlined right before we went live with a new site. The client rightly so asked what did we do? We hadn’t done anything. In fact, nothing had been done for a long time even before we came on board. As our analysts determined that the old site had not been updated in over two years and was hacked. They never knew it and luckily the new site went live before any real damage was done. 

 If you don’t have the time to look at your analytics on a weekly basis, then hire someone. That person or company should have proven skills at problem solving, excellent data skills, combined with outstanding communication abilities. Look for people who listen and ask probing questions. Your team must understand the problems before they can help to solve them.

Also, consider providing training for existing staff, but do yourself a favor and keep realistic goals.  

Our team will be offering webinars in 2019 on topics I’ve mentioned.  Please sign up for our newsletter if you or your staff are interested in learning more. If your analytics have you up-side-down, we can help.  Fill out our form below, and we will get back to you within 24 hours.

Your Name (required)

Your Email (required)

Subject

Your Message

Technical SEO

By | Digital Marketing, SEO | No Comments

It is an ongoing strategy.

Remember, SEO is a never-ending process,” says Jason Bayless, Owner of BestSeoCompanies.com, a website which tracks and ranks the efficacy and service of many of the nation’s leading SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works. Don’t let your competitors outmaneuver you by ignoring this valuable tool for your business.”

Jason Bayless, Owner of BestSeoCompanies.com

Compared to the costs associated with other forms of digital marketing, advertising, social media marketing, or purchasing leads for an email marketing program, Search Engine Optimization (SEO) provides fairly good ROI. While Pay Per Click (PPC) may drive more revenue and social media may be more important for your image brand, your organic SEO remains the bedrock of your online presence. This is not a one-time campaign; this is investing in your company’s growth.

I say this all the time to clients, technology changes as fast a shifting sands on the coasts. With each and every update to its search algorithm, Google and other engines change the way they look at websites. In order to compete, you need to be on the top of that wave.

Approximately 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase.

Web users are now using multiple devices when researching online. If your site is not mobile friendly or using abandoned checkout technologies, you will most likely lose that potential customer to your competition.

Our tech partner company, Rogue Wave Strategies, offers packaged services tailored to your business goals. Reach out to us, and let’s set up a time to talk.

Your Name (required)

Your Email (required)

Subject

Your Message