Category

Digital Marketing

MEC VideoBolt

Videobolt Your Company

By | Branding, Business Development, Company Video, Digital Marketing, Multimedia, Social Media

Create a video to tell the world about your company, product or service.

Introduce your company using our custom video service  is a one minute video that uses a professional on-camera spokesperson in a business-like setting with custom graphics, announcer voiceovers, and “b-roll” (which is video and/or images of the company or product).

Picture this, you sign up for your account and you choose your voice over, your actor, clothing style, background scene or graphic, can upload your own b-roll (or we can do this for you if your project is on island).  Once your selection is complete, you have a professional 60 second delivered to your inbox within a few business days.  Of course we can write the script or create a logo animation to enhance your package.

Every business has a website. A Custom Company video can supercharge your website by helping to communicate effectively with your audience. Use the video everywhere: website, social media pages, YouTube, email marketing, and landing pages.

Cost Effective.  Simple.  Fast.  View a sample video and our Q&A by clicking on details button below.

Reputation Management

By | Business Development, Digital Marketing, Reputation Management

Monitor and manage your online reputation.

Today, the online reputation of your business is defined by your customers. Reviews, accurate business information, and social media activity impacts your reputation and whether a consumer decides to do business with you. You need a way to manage all of these factors in a scalable way.

We can help and this is one of the most affordable services that protects your brand, CEO and key staff members. Monitor what people are saying about you online and improve your visibility in local search. See how you stack up against the competition, stay in the know with automated alerts and get progress reports to see how your reputation has improved.

Business Analytics

By | Analytics, Digital Marketing, SEO | No Comments

… I heard an analytics programming hack who could barely communicate claim that his specialty was data storytelling. I nearly spit out my club soda.
The concept of data storytelling is a fine example of the language gap between executives and the analytics community. Many analytics professionals equate “data storytelling” with data visualization. In other words, graphs. When an executive asks for “the story,” that means a brief explanation, in words, perhaps with pictures.

Meta S. Brown Contributor Forbes Magazine

Reviewing your business analytics once a quarter with your marketing team to review how your PPC ads performed is really just the tip of the iceberg. There is a missing link between business executives, creative team and analytics team.

I had a first hand experience recently at a business conference workshop for non-profits.  The speaker was stating multiple points on the importance of using data analytics, as part of the decision making process.  Looking around the room, most of the attendees were in their 50’s – 60’s, with a sprinkle of millenniums.  The mature audience was interested in what he was saying and we ended up talking in small groups.  In our group, we had an under 40 analyst, who was very skilled at sweet talking-up her knowledge of data analytics, attempting to combine this with the trending keyword “storytelling”.  The executive sitting next to me was not impressed.  I recognized that the analysts attempt to dazzle our group with her brilliance (or baffle them with bull), was ineffective at best.  If that were a sales pitch, she was more interested in hearing her self talk rather than listening to what the group level of knowledge was, furthermore completely missed the boat at understanding who else she was sitting with.

Personally I really respect the analysts on our team.  They make our job easier overall.  I compare us to the TV show CSI—it’s all about very cool geeks trained in forensics teamed up with investigators that understand human behavior and specialize in crime opposition.  These types are a perfect match for creepy storytelling. 

My point is, cultural society has change so much, constantly, all communicating digitally—how can you not pay attention to your business analytics? 

I had one client who we were working with for a little over a year, she brought to my attention that her analytics flatlined right before we went live with a new site.  The client rightly so asked what did we do…  that was not us.  Our analysts determined that the old site had not been updated in over 2 years and was hacked.  They never knew it and luckily the new site went live before any real damage was done. 

 If you don’t have the time to look at your analytics at least on a weekly basis, then hire someone.  That person or company should have proven skills at problem solving, excellent data skills, combined with outstanding communication abilities. Look for people who listen and ask probing questions. Your team must understand the problems,  before they can help to solve them.

Also consider providing training for existing staff, but do yourself a favor and keep realistic goals.  

I have noticed that LinkedIn Jobs positions loads up job requirements with every technical skill you can name.  Really?  Don’t do that.  Have you heard the term “fake it till you make it”?  I suggest you determine your goals, what you need most, and don’t demand all the skills in one person.  Be realistic. 

Our team will be offering webinars in 2019 on topics like these.  Please sign up for our newsletter if you or your staff  are interested in learning more.   If your analytics has you up-side down, we can help.  Fill out our form below and we will get back to you within 24 hours.

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Technical SEO

By | Digital Marketing, SEO | No Comments

It is an on-going strategy.

“Remember, SEO is a never-ending process,” says Jason Bayless, Owner of BestSeoCompanies.com, a website which tracks and ranks the efficacy and service of many of the nation’s leading SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works. Don’t let your competitors out maneuver you by ignoring this valuable tool for your business. ”

Jason Bayless, Owner of BestSeoCompanies.com

Compared to the costs associated with other forms of digital marketing, advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image brand, your organic SEO remains a bedrock of your online presence.  Let’s be clear folks, this is not a one time campaign, this is investing in your company’s growth.

I say this all the time to clients, technology changes as fast a shifting sands on the coasts.  With each and every update to its search algorithm, Google and other engines change the way they look at websites.  In order to compete, you need to be on the top of that wave.

Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase.

Web users are now using multiple devices when researching online.  If your site is not mobile friendly, or using abandoned checkout technologies, you will most likely will loose that potential customer to your competition.

Our tech partner company, Rogue Wave Strategies,  offer packaged services curtailed to your business goals.  Reach out to us, and let’s set up a time to talk.

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