All Posts By

Arlene O'Reilly

360 Interactive Imagery

360 Interactive Imagery

By | 360 + Interactive Imagery | No Comments

In viewing a 360 degree image, you spin around and control the direction simply moving your finger on the image.  It’s cool the first couple of times, but one can lose interest without engagement.  

When one adds levels of interactive elements to a 360 degree image, it’s like having a micro site within your social media.  Interactive triggers are called hotspots that pop up when you click it.  The standard usually shows either an image, animation, or movie with the intention to communicate direction, information, demonstration, or using call to actions such as a sign up, donation, or purchase.

Staff training   Knowing how fast technology changes and workplace training is mandatory by law, every company needs stay on top of tech updates and provide training for staff.  Providing traditional training for employees, keeping them up to date can be time, cost and labor intensive.  Virtual training is not only time and cost efficient, its also trackable.  Senior management can monitor what the employee viewer clicked on, how long they watched it, and how they problem solved.

Selling products often need to have a book of instructions, in multiple languages, and often littered with grammatical errors, occasionally leaving out one sentence that is crucial for someone trying to following directions. Below is an example of how SEARS gives direction and customer follow up after purchasing an appliance.

Sears Home Services uses an interactive photo within their learning section article to explain common dryer misuse, along with tips to correct them and get dryers running properly.  In addition to including common problems and helpful solutions, Sears tags a YouTube video featuring top tips from a technician, and a link to schedule a demo with their repair services.  The design uses custom icons and their own logo to match the look and feel of their website, reinforcing their brand.  

Next we show an example of 360 interactive image promoting a cruise ship.  Once the viewer enters, they have control over viewing in full screen with hotspots in the upper mid area, as well as images below that click through to additional areas of the ship in 360 images.  Our crit on this project is there is no indicator to home area for the viewer to navigate to, or more importantly, a call to action to purchase tickets.

Join our our mailing list if you want to be informed on our own productions that will surpass these samples above.  If you would like to to talk to us about producing a 360 interactive image for you, please fill out the form below.

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Interactive Hotpots

Interactive Video

By | Branding, Interactive Video | No Comments

Stories that engage.

Below is an example of a interactive video.  The small red dots in the time line are sub chapters that you can hover over and pull up a deeper dive subject that mau be of interest to you.  Within these subchapters, are explainers.  This puts your audience in control with a simple interface that lets them guide interviews and navigate like never before.

Political campaigns, training videos, documentaries, and capital campaigns can be presented in very elegant and intelligent ways using interactive video.

Video is the most popular and effective form of media for online training.  However, there are two major challenges when it comes to creating training videos:  1) Each viewer has a different previous level of knowledge and 2) Explaining all of the details your employees need to know often makes videos way too long.   We can provide a great way to package all of the information that you need into a video that is short enough to hold your viewers attention while still making an impact and have greater insight to the viewers understanding of what they are watching.

Now consider this,  take this same formula and overlay it onto a capital or political campaign.  If one has the right team developing and managing this type of campaign, you’re ahead of the competition in multiple ways.  1) The communications are customized to varying levels of understanding, 2) Engagement will hold the viewers attention verses a one way conversation, 3) The impression left with the viewer will be remarkable, nurturing brand loyalty. 4) Analytics will provide key insights on how to straighten communications like A-B testing and filter realistic leads.

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GDPR Compliant – What?

By | Technology, Web Policies | No Comments

It doesn’t matter why people are giving you their data, it only matters that you collect such data. Clients donating you money through a crowdfunding campaign are still vulnerable and are protected by the GDPR. As to the newsletters that you will be sending them, you need to ask for their explicit and separate consent. – Siteground.

The countdown is on for General Data Protection Regulation (GDPR) Compliance with the deadline May 25, 2018.  Well, we don’t sell anything to the European Union… do we have to worry, probably not. But, since we can’t say in all honesty, we are not concerned at ALL about privacy laws,  we are going to work on our terms and policies. Stay tuned for that. But do read on…

So, how does this affect American businesses? According to MARTECH Today: Recognizing that data can travel well beyond the borders of the EU, GDPR provides protection to EU citizens no matter where their data travels. This means that any company, anywhere, that has a database that includes EU citizens is bound by its rules. Businesses of all sizes are affected — from micro to multinational. No one is exemptIn order to comply, American companies can either block EU users altogether (an impossible choice for a multinational brand) or have processes in place to ensure compliance.

What does this all mean to small American businesses?  This topic has so many moving parts its hard to find the time to keep up with it all.  But it’s clear that as we continue to move forward with global commerce and digital interaction—all  thanks to technology— businesses that have an online presence need a to keep up.   Playing on the big, digital field requires us to continue to learn, expand, communicate and be responsible.

My associates and I always wondered why people were  not outraged that our information is so much a cyber risk every second.  Furthermore, over recent years large corporations have taken many, many months to announce data breaches.  Why is it ok and common practice for our personal information to be handed over to the highest bidders all in the name of “profiling”? Hmm.  Maybe that was an oversight, maybe not.

Policies and Terms of Use for websites should be reviewed by your company legal team.  And, for the sake of your company’s brand, consider this:  1)  treat  your customers data as if it were your child’s,  2) develop policies and terms of use if your company does not have them in place already,  3) establish protocols for your brand in the event of a breach, 4) educate your staff on the standards being established that protects consumers, 5) have professionals oversee and coach your staff to manage your company data for quality (not quantity) and security, beyond the 3rd party softwares you are using, 6) last but not least, do not underestimate cyber security.

To learn more about GDPR, and the data trending, below are resources I recommend.

Forbes Magazine     Yes, The GDPR Will Affect Your U.S.-Based Business

HubSpot    The GDPR will come into force in May 2018. Are you ready?

MARTECH Today   Questions Remain About GDPR enforcement in the US as the compliance deadline inches closer...

If you have further questions, please contact us.